Home Improvement

Bauwerk Colour

About

Founded by Andreas and Bronwyn Riedel, Bauwerk Colour emerged from a unique blend of heritage restoration expertise and a deep understanding of colour and texture. Launching their limewash paint business in 2003, the couple transformed a once-desolate area in South Fremantle into a bustling hub, combining their paint showroom with an award-winning café.In this case study, we'll examine how Bauwerk Colour has transformed the realm of limewash paint by revolutionising colour product discovery through innovative visual shopping techniques. Their approach seamlessly integrates age-old craftsmanship with the modern needs of today's consumers.

Sales Performance

Visual shopping transforms the online purchase of paints. Bauwerk Colour offers an innovative approach where customers can view paint colours in actual settings, rather than just on standard colour cards.This realistic portrayal makes the selection process more instinctive and reassures customers in their choices. As a result, customer engagement increases, cart abandonment decreases, and sales rise. Additionally, Bauwerk Colour provides interactive tutorials, guiding customers on the optimal application of paints. This educational aspect not only boosts sales but also strengthens customer loyalty and trust in the brand.
Conversion Uplift
64.1%
Vs. Conversion Baseline
AOV. Uplift
7.9%
Avg. Order Value Increase
Sauce Sales
31.2%
Of Total Store Sales
Video Plays
98,101/mo
Videos Played Per Month

The Bauwerk Colour Sauce Strategy

Bauwerk Colour leverages Sauce's social commerce tools to enhance customer engagement and increase online sales through improved visual product discovery.
The Bauwerk Colour Sauce Strategy
Bauwerk Colour leverages Sauce's social commerce tools to enhance customer engagement and increase online sales through improved visual product discovery.
The Bauwerk Colour Sauce Strategy

Visual Shopping

Visual shopping transforms the online paint-buying experience. Instead of relying on basic colour cards, Bauwerk Colour's customers can see paints in real-world settings, making the selection process more intuitive and confidence-boosting. This leads to higher engagement, fewer abandoned carts, and increased sales. Interactive tutorials also help customers understand how to best use the paint, further enhancing sales and brand loyalty.
Visual Shopping
Visual shopping transforms the online paint-buying experience. Instead of relying on basic colour cards, Bauwerk Colour's customers can see paints in real-world settings, making the selection process more intuitive and confidence-boosting. This leads to higher engagement, fewer abandoned carts, and increased sales. Interactive tutorials also help customers understand how to best use the paint, further enhancing sales and brand loyalty.
Visual shopping transforms the online paint-buying experience. Instead of relying on basic colour cards, Bauwerk Colour's customers can see paints in real-world settings, making the selection process more intuitive and confidence-boosting. This leads to higher engagement, fewer abandoned carts, and increased sales. Interactive tutorials also help customers understand how to best use the paint, further enhancing sales and brand loyalty.

Sauce TV

Sauce TV is a game-changer for Bauwerk Colour, delivering bite sized curated video content directly through Bauwerk’s eCommerce platform. From step-by-step tutorials on limewash paint application to expert talks on colour trends in home interiors, Sauce TV serves as both an educational and inspirational resource for their customers. This rich, engaging content extends dwell time on site, increases conversion and fosters long-term loyalty to the Bauwerk Colour brand.
Sauce TV
Sauce TV is a game-changer for Bauwerk Colour, delivering bite sized curated video content directly through Bauwerk’s eCommerce platform. From step-by-step tutorials on limewash paint application to expert talks on colour trends in home interiors, Sauce TV serves as both an educational and inspirational resource for their customers. This rich, engaging content extends dwell time on site, increases conversion and fosters long-term loyalty to the Bauwerk Colour brand.
Sauce TV is a game-changer for Bauwerk Colour, delivering bite sized curated video content directly through Bauwerk’s eCommerce platform. From step-by-step tutorials on limewash paint application to expert talks on colour trends in home interiors, Sauce TV serves as both an educational and inspirational resource for their customers. This rich, engaging content extends dwell time on site, increases conversion and fosters long-term loyalty to the Bauwerk Colour brand.

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Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

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Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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