Real People, Real Results.

This is professional haircare made easy. UrbanCare blends science-backed formulas with real South African insights to deliver visible results — fast. Whether you’re dealing with frizz, dryness, flatness or fragile strands, our treatment-led range is designed to strengthen, repair, smooth and shine — all without the salon price tag.

"UrbanCare has been a total lifesaver. My hair feels stronger, styles easier, and actually stays in place. You get salon-quality results without having to leave home. Honestly? It’s the first brand that’s done exactly what it promised."

Lerato S., Cape Town

Verified Buyer