A brief history of Sauce


Empowering eCommerce Success

From our beginnings to now and into the future, Sauce Social Commerce champions brands, transforming how they connect with customers. This vision is centred on creating a dynamic and inclusive digital ecosystem where brands can flourish, navigating the complexities of online visibility and customer acquisition with innovative solutions designed for their success. Our vision for a future where every brand thrives through genuine engagement and cutting-edge solutions remains our guiding star.

2000 - 2010

The eCommerce Conundrum

In the early days, launching an online business was a monumental task, fraught with significant technical and financial hurdles. As a web Agency our shift from crafting bespoke eCommerce solutions to creating SupaDupa Me, a no-code platform, aimed to democratise eCommerce, standing alongside giants like Shopify. Our mission was to simplify this complex process, making it seamless and accessible. Yet, despite these advancements, one critical issue persisted: the struggle to attract and engage customers in a crowded digital marketplace.

2007 - SupaDupa eCommerce theme editor
2010 - SupaDupa page editor
2010 - SupaDupa batch editing for products
2010 - 2018

Bridging the Gap with SNPT: Overcoming Challenges in a Crowded Digital Landscape

Sauce Social Commerce, previously SNPT, addresses this pivotal challenge by facilitating connections between sellers and influencers, akin to a dating site for business. Recognising the shift in how customers discover products, Sauce leverages the power of visual shopping, user-generated content and influencer marketing, offering a more authentic and effective way to capture consumer interest and drive conversions across the buyer journey embodying the nexus of modern e-commerce strategies.

2018 - 2025

A Vision for Social Commerce

Sauce imagines a future where social commerce transcends mere transactions, weaving shopping seamlessly into the fabric of social interactions where consumers can purchase products through influencer endorsements, live streaming events, and user-generated content without ever leaving the brand's pathways. This evolution will leverage augmented reality for virtual try-ons, AI for personalised shopping experiences, and blockchain for secure, transparent transactions, creating a highly interactive, engaging, and trustworthy online shopping environment that bridges the gap between social interaction and e-commerce. At the core of Sauce's vision is the belief in the transformative power of community and word-of-mouth, re-envisioned for the digital age, propelling brands into the hearts of their audience with every shared experience and recommendation.

Present - Future

Transforming the Way Your Customers Shop Online

Sauce is tackling the digital marketplace's engagement challenge by innovating social shopping solutions. The platform transforms Instagram and TikTok into immersive shopping experiences, building communities with User-Generated Content and boosting sales through Influencer Marketing. Recognising consumers' shift away from traditional advertising towards trusted recommendations, Sauce offers a comprehensive solution for brands to create buzz, enhance engagement, and optimise conversions, meeting the growing demand for authenticity in customer interactions.

"Sauce Social Commerce suite of tools has transformed managing the right influencers for our Bvlgari Hotels & Resorts campaigns. It offers essential tools and data for refining our influencer marketing approach, especially its unique Reputation matching feature. This technology allows Bvlgari Hotels & Resorts to enhance brand discovery with genuine social content, moving beyond intuition to a more reliable strategy. It's truly transformative. "

Francesca Stancanelli

Global Communication Manager
Bvlgari Hotels & Resorts

This is us

Leadership Team

Discover the talented individuals behind Sauce's eCommerce revolution.

Guy Schragger

Web application and business development professional in the eCommerce space, with a focus on empowering brands through technology. Co-founder SupaDupa.me, Founder Rumble.

Yemi Adeleye

With over 15 years experience, leads eCommerce strategy and innovation, merging technical skill with strategic insight. Co-founder SupaDupa.me

Jame Riley
Head of Engineering

Leads technological development, overseeing the engineering team to drive product advancements and ensure QC in software execution.

Federica Margelli
Head of Business Development

Strategy and execution of growth initiatives, fostering partnerships and identifying new market opportunities to drive the company's expansion and revenue.

Ho Yin Chan
Senior Engineer

Developing of complex solutions, ensuring high-quality product rollouts and innovation within the engineering team.

Pete Freeman

Financial operations, overseeing budgeting, forecasting, and investments, while ensuring compliance and strategic financial planning to support growth and stability.

Alexander Scurlock
Investor Board Representative

Portfolio Manager, Fidelity Investments, investor liaison, active board decision maker and strategic planner, facilitating transparent communication and alignment on corporate goals.

Scott Symonds
Strategic Advisor

Managing Partner, Member of AKQA Executive Board, Sauce Advisor/Investor

Michael Stuart
Investment Lead

Managing Director, Credit Suisse, spearheading funding initiatives and investment strategies, identifying and securing financial resources to fuel the company's growth and innovation objectives.


Find answers to frequently asked questions about our company, mission, and services.

How does it work?

Sauce works by integrating with your social media accounts, allowing you to create engaging shopping experiences for your followers. Our platform enables you to showcase your products, collect User Generated Content, and leverage influencer partnerships to drive sales.

What is Sauce?

Sauce is an all-in-one social shopping platform that transforms your Instagram and TikTok into captivating shopping experiences. We help eCommerce brands foster communities through User Generated Content and amplify sales via Influencer Marketing.

How can I get started?

Getting started with Sauce is easy. Simply sign up for an account, connect your social media profiles, and start creating captivating shopping experiences. Our team is here to assist you every step of the way.

What are the benefits?

By using Sauce, you can unlock your brand's potential to foster communities, increase brand awareness, and boost sales. Our platform streamlines the shopping experience, making it convenient for your customers to discover and purchase your products.

Why choose Sauce?

Sauce is the ultimate solution for eCommerce brands looking to stand out in a crowded digital marketplace. Our platform offers seamless integration, powerful features, and a user-friendly interface that makes it easy to attract and engage customers.

Ready to partner with Sauce?

Let's connect and discuss how we can transform your digital strategy together.