How Can the Zeigarnik Effect Boost Mobile Engagement by 30%?

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With over 80% of website traffic now coming from mobile 📱, optimising customer experience is more important than ever. But are your carousels working to their full potential? 🤔 Studies show that the brain’s desire for completion, known as the “Zeigarnik effect,” can increase engagement by up to 30% 📈. Sauce’s latest mobile design settings leverage this by introducing fractional units, leaving the last item in the carousel partially visible 👀. This subtle cue encourages users to swipe, driving them to explore the next video or shoppable photo. Simple, scientifically backed, and highly effective. ✅