Athleisure

Adanola

About

UK based everyday active lifestyle brand focused on fashion forward athleisure. Adanola product strategy addresses Influencers as both a source of content production and audience customer growth.

Sales Performance

£58K/month customer spend via Visual Shopping galleries make up 11% of aggregate monthly store sales.
 Adanola has integrated the Sauce Visual Shopping embeds into the three primary customer touch points: Home page, Insta Shop page and Product Page Galleries.
 Multiple product tags feature in most shoppable media giving customers ‘Shop the Look’ impulse buying opportunities that increase basket size by an average of +33.3% compared to the shop’s average basket.
Sauce Sales
£58K/mo
Monthly Avg.
Sauce Sales
11%
Of Total Store Sales
AOV.
33.3%
Avg. 1.5 Items Added To Basket
Influencer Assisted Sales
£25.6K/mo
48% Of Total Monthly Sales

Sauce Monthly Assisted Sales £58K

Adanola generates £58K to £62K mo-on-mo in assisted sales by enriching their customer on-site shopper experience, boosting conversion and basket size with Sauce’s Visual Shopping. Dynamic Product Page Galleries and UGC account for 11% of total sales.
Sauce Monthly Assisted Sales £58K
Adanola generates £58K to £62K mo-on-mo in assisted sales by enriching their customer on-site shopper experience, boosting conversion and basket size with Sauce’s Visual Shopping.

Dynamic Product Page Galleries and UGC account for 11% of total sales.
Sauce Monthly Assisted Sales £58K

597 Shoppable Posts and Videos.

Sauce's shoppable galleries keeps customers engaged by bringing brands to life through visual inspiration and product discovery. Adanola uses 597 images and 1043 products tags that appear on the home page, product collections Inspo pages and dynamic product page galleries. Galleries are fully customisable and trackable all the way to the checkout.
597 Shoppable Posts and Videos.
Sauce's shoppable galleries keeps customers engaged by bringing brands to life through visual inspiration and product discovery. Adanola uses 597 images and 1043 products tags that appear on the home page, product collections Inspo pages and dynamic product page galleries. Galleries are fully customisable and trackable all the way to the checkout.
Sauce's shoppable galleries keeps customers engaged by bringing brands to life through visual inspiration and product discovery. Adanola uses 597 images and 1043 products tags that appear on the home page, product collections Inspo pages and dynamic product page galleries. Galleries are fully customisable and trackable all the way to the checkout.

£25.6K/mo in UGC & Influencer Sales.

Adanola mobilises an army of sales people via managed gifting & paid collaborations with key fashion & style based Influencers who feature products in posts that tag the brand. UGC content is instantly turned into Shoppable Social Proof in store. UGC and Influencer content is automatically aggregated in the UGC Media Library.
£25.6K/mo in UGC & Influencer Sales.
Adanola mobilises an army of sales people via managed gifting & paid collaborations with key fashion & style based Influencers who feature products in posts that tag the brand. UGC content is instantly turned into Shoppable Social Proof in store. UGC and Influencer content is automatically aggregated in the UGC Media Library.
Adanola mobilises an army of sales people via managed gifting & paid collaborations with key fashion & style based Influencers who feature products in posts that tag the brand. UGC content is instantly turned into Shoppable Social Proof in store. UGC and Influencer content is automatically aggregated in the UGC Media Library.

More use cases

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Campaign Selection
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Campaign Performance
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Dylanlex

How Drew Ginsburg CEO and Founder of DYLANLEX Jewellery went from a budding designer's photo journal to a social media sensation.
Conversion Uplift
57.3%
Vs. Conversion Baseline
AOV. Uplift
22.3%
Basket Size Increase
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Athleisure

Gigi C

GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it.
Video Plays
14K /mo
Video Reels
Gallery Imp.
38K /mo
Impressions
GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it.
Beauty

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How Holy Curls, a pioneering haircare brand, utilises visual shopping and video commerce to create customer engagement and product discovery for their curly hair care products.
Video Plays
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Impressions
How Holy Curls, a pioneering haircare brand, utilises visual shopping and video commerce to create customer engagement and product discovery for their curly hair care products.
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By Charlotte

How By Charlotte is the go-to destination for mindful jewellery and gifts that tell stories of love, friendship and cherished moments.
Sauce Sales
$81K/mo
Monthly Sales Avg.
Sauce Sales
9%
Of Total Store Revenue
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Naked Wolfe

How Naked Wolfe, a family-run luxury fashion footwear brand established in 2017, consistently revolutionises style with its bold designs and cultivates a provocative, cult-like following through dynamic, influencer-led social media campaigns.
Sauce Sales
$75K/mo
Sauce Generated Sales
Sauce Sales
10.5%
Of Total Store Sales
How Naked Wolfe, a family-run luxury fashion footwear brand established in 2017, consistently revolutionises style with its bold designs and cultivates a provocative, cult-like following through dynamic, influencer-led social media campaigns.
Hotels & Travel

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Launch Event
1-Day
Influencer Pyjama Party
Views
3.54M
Instagram Media Views
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Il Makiage

How Influencer Marketing and Onsite Retail Drove +79% Growth
Onsite Social Eng.
79%
% Of Site Traffic
Influencers
464
GRWM Participants
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Siella

How Siella, an innovative women's underwear brand, leverages visual shopping and video commerce to foster customer engagement and product discovery for their range of lingerie.
Video Plays
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Video Galleries
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Impressions
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Health & Wellness

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Economic Impact
2,472
Coupons Claimed
Total Participants
186
Participating Influencers
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Video Plays
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Video Galleries
Gallery Imp.
16K /mo
Impressions
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Purchase %
20.3%
Conv. via Sauce
Sales via Sauce
$91K /mo
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Home Improvement

Bauwerk Colour

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Conversion Uplift
64.1%
Vs. Conversion Baseline
AOV. Uplift
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Avg. Order Value Increase
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Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

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Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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