Jewellery

Mockberg

About

Mockberg is a distinguished Swedish brand, crafting jewellery and watches that embody the minimalist elegance of Scandinavian design. Established in 2015 by siblings Elvira and Daniel Eriksson, their mission is to offer daily-wear pieces that are both timeless and robust, perfectly complementing the active lifestyle of the modern woman. Mockberg's collections are known for their clean lines and natural colour palettes, focusing on the use of high-quality materials. Operating from their studio on Jungfrugatan 29 in Stockholm, Mockberg's designers meticulously create ranges of jewellery and watches, including bespoke fine jewellery made from gold and conflict-free diamonds.

Sales Performance

Through strategic integrations in e-commerce, Mockberg has achieved significant growth and customer engagement across its key customer touchpoints. Here’s a glance at how Sauce's digital strategies and social shopping suite have amplified Mockberg’s sales conversions and AOV.
Conversion Uplift
4.20%
Conv. via Sauce
AOV. Uplift
8.90%
AOV Increase via Sauce
Sauce Impressions /mo
163K
Monthly Gallery Imps.
Gallery CTR
15.10%
CTR Imp. > Eng.

The Mockberg CRO playbook

This case study showcases how Mockberg captivates its audience by utilising shoppable jewellery galleries that enhances the shopping experience with customisable layering options and lifestyle examples. This innovative approach not only demonstrates the versatility of their pieces but also inspires customers to envision the jewellery within their personal style and daily life.
The Mockberg CRO playbook
This case study showcases how Mockberg captivates its audience by utilising shoppable jewellery galleries that enhances the shopping experience with customisable layering options and lifestyle examples. This innovative approach not only demonstrates the versatility of their pieces but also inspires customers to envision the jewellery within their personal style and daily life.
The Mockberg CRO playbook

Enhancing Engagement with User-Generated Content

Mockberg leverages user-generated content (UGC) to enhance its product features. By showcasing customers and influencers wearing its pieces, the brand offers lifestyle-based perspectives that reinforce its appeal to target customers. This strategy increases relatability on-site and provides fresh ways for consumers to explore its products, effectively boosting engagement, interest and site conversion. Additionally, Mockberg automates the collection of UGC through Sauce's UGC media section, which serves as an auto-listening channel. This tool systematically gathers images and videos in which the brand is tagged, hashtagged, or mentioned, streamlining content curation and ensuring a steady influx of fresh, relevant content. Mockberg automates the collection of UGC through Sauce's UGC media service, which serves as an auto-listening channel. This tool systematically gathers images and videos in which the brand is tagged, hashtagged, or mentioned, streamlining content curation and ensuring a steady influx of fresh, relevant content.
Enhancing Engagement with User-Generated Content
Mockberg leverages user-generated content (UGC) to enhance its product features. By showcasing customers and influencers wearing its pieces, the brand offers lifestyle-based perspectives that reinforce its appeal to target customers. This strategy increases relatability on-site and provides fresh ways for consumers to explore its products, effectively boosting engagement, interest and site conversion. Additionally, Mockberg automates the collection of UGC through Sauce's UGC media section, which serves as an auto-listening channel. This tool systematically gathers images and videos in which the brand is tagged, hashtagged, or mentioned, streamlining content curation and ensuring a steady influx of fresh, relevant content. Mockberg automates the collection of UGC through Sauce's UGC media service, which serves as an auto-listening channel. This tool systematically gathers images and videos in which the brand is tagged, hashtagged, or mentioned, streamlining content curation and ensuring a steady influx of fresh, relevant content.
Mockberg leverages user-generated content (UGC) to enhance its product features. By showcasing customers and influencers wearing its pieces, the brand offers lifestyle-based perspectives that reinforce its appeal to target customers. This strategy increases relatability on-site and provides fresh ways for consumers to explore its products, effectively boosting engagement, interest and site conversion. Additionally, Mockberg automates the collection of UGC through Sauce's UGC media section, which serves as an auto-listening channel. This tool systematically gathers images and videos in which the brand is tagged, hashtagged, or mentioned, streamlining content curation and ensuring a steady influx of fresh, relevant content. Mockberg automates the collection of UGC through Sauce's UGC media service, which serves as an auto-listening channel. This tool systematically gathers images and videos in which the brand is tagged, hashtagged, or mentioned, streamlining content curation and ensuring a steady influx of fresh, relevant content.

Measurable Success

Mockberg employs a proven strategy commonly used in the jewellery industry, where images feature a variety of tagged products within a single look to encourage larger purchases and increase average order value (AOV). This method effectively showcases possible combinations for ear stacks, wrist bracelet layering, and neck arrangements. It offers a simple yet compelling way for jewellery brands to enhance product discoverability and drive higher sales per customer session.
Measurable Success
Mockberg employs a proven strategy commonly used in the jewellery industry, where images feature a variety of tagged products within a single look to encourage larger purchases and increase average order value (AOV). This method effectively showcases possible combinations for ear stacks, wrist bracelet layering, and neck arrangements. It offers a simple yet compelling way for jewellery brands to enhance product discoverability and drive higher sales per customer session.
Mockberg employs a proven strategy commonly used in the jewellery industry, where images feature a variety of tagged products within a single look to encourage larger purchases and increase average order value (AOV). This method effectively showcases possible combinations for ear stacks, wrist bracelet layering, and neck arrangements. It offers a simple yet compelling way for jewellery brands to enhance product discoverability and drive higher sales per customer session.

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Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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