Fashion

Siella

About

Founded with the vision of redefining comfort and style in women's underwear, Siella emerged to address the gap in the market for lingerie that combines aesthetics with unparalleled comfort. Recognising the challenges women face in finding underwear that fits perfectly, feels comfortable throughout the day, and looks appealing, Siella set out to provide solutions that cater to the diverse needs and preferences of women. This journey was fuelled by a dedication to using high-quality, skin-friendly materials and a commitment to supporting women in feeling confident and comfortable in their own skin.

Growth and Engagement Metrics Via Visual Shopping

These statistics underscore the success of Siella's strategies in Visual Shopping, User Generated Content, and Video Commerce in enhancing sales and engaging their target audience.
Video Plays
38K /mo
Video Galleries
Gallery Imp.
26K /mo
Impressions
AOV. Uplift
$114 /basket
Vs $108 Native
Basket Size Uplift
5.5%
Sauce AOV. Vs Native

The Role of Social in Lingerie Retail

Siella's adoption of an advanced Social Commerce platform highlights the significant potential of visual shopping and video commerce in the lingerie sector. Understanding that customers are buying not just the garment but the promise of comfort, fit, and style, Siella has overcome the challenge of showcasing these intangible benefits. Static images alone cannot fully convey the comfort and aesthetic appeal of their products. Here, Sauce's innovative solutions, including social proof and video commerce, become invaluable, vividly demonstrating the real-life benefits of Siella's lingerie. Through compelling video content and genuine user testimonials, Siella has succeeded in illustrating the true value of their products, thus enhancing the customer journey and markedly increasing sales. This case study illustrates the power of digital strategies in transcending traditional marketing limitations, setting a benchmark for successful customer engagement in the lingerie industry.
The Role of Social in Lingerie Retail
Siella's adoption of an advanced Social Commerce platform highlights the significant potential of visual shopping and video commerce in the lingerie sector. Understanding that customers are buying not just the garment but the promise of comfort, fit, and style, Siella has overcome the challenge of showcasing these intangible benefits. Static images alone cannot fully convey the comfort and aesthetic appeal of their products. Here, Sauce's innovative solutions, including social proof and video commerce, become invaluable, vividly demonstrating the real-life benefits of Siella's lingerie. Through compelling video content and genuine user testimonials, Siella has succeeded in illustrating the true value of their products, thus enhancing the customer journey and markedly increasing sales. This case study illustrates the power of digital strategies in transcending traditional marketing limitations, setting a benchmark for successful customer engagement in the lingerie industry.
The Role of Social in Lingerie Retail

Visual Shopping for an Enhanced Customer Experience

Siella's utilisation of visual shopping tools enhances how customers interact with their lingerie collection. Enabling shoppers to see the products worn in real-life situations greatly influences purchasing decisions and elevates the shopping experience. This approach not only highlights the functionality and aesthetic appeal of Siella's lingerie but also builds trust and confidence among customers, making the digital shopping experience both informative and engaging.
Visual Shopping for an Enhanced Customer Experience
Siella's utilisation of visual shopping tools enhances how customers interact with their lingerie collection. Enabling shoppers to see the products worn in real-life situations greatly influences purchasing decisions and elevates the shopping experience. This approach not only highlights the functionality and aesthetic appeal of Siella's lingerie but also builds trust and confidence among customers, making the digital shopping experience both informative and engaging.
Siella's utilisation of visual shopping tools enhances how customers interact with their lingerie collection. Enabling shoppers to see the products worn in real-life situations greatly influences purchasing decisions and elevates the shopping experience. This approach not only highlights the functionality and aesthetic appeal of Siella's lingerie but also builds trust and confidence among customers, making the digital shopping experience both informative and engaging.

Video Commerce for Authentic Engagement

Through video commerce, Siella presents product demonstrations and testimonials, fostering a more genuine and trust-building environment that motivates customers to make informed choices. This strategy deepens the connection with their audience, showcasing the tangible benefits of their lingerie and directly catering to the desires and requirements of their customers. It's an effective method to instil confidence in their range, ensuring customers feel supported and well-informed in their lingerie selections.
Video Commerce for Authentic Engagement
Through video commerce, Siella presents product demonstrations and testimonials, fostering a more genuine and trust-building environment that motivates customers to make informed choices. This strategy deepens the connection with their audience, showcasing the tangible benefits of their lingerie and directly catering to the desires and requirements of their customers. It's an effective method to instil confidence in their range, ensuring customers feel supported and well-informed in their lingerie selections.
Through video commerce, Siella presents product demonstrations and testimonials, fostering a more genuine and trust-building environment that motivates customers to make informed choices. This strategy deepens the connection with their audience, showcasing the tangible benefits of their lingerie and directly catering to the desires and requirements of their customers. It's an effective method to instil confidence in their range, ensuring customers feel supported and well-informed in their lingerie selections.

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Impressions
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Launch Event
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Conversion Uplift
27.20%
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Conversion Uplift
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AOV. Uplift
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57.3%
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Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

Let's talk.

Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

Still have questions?

Reach out to our business team for support, or schedule a call to discover how we can assist you in achieving your goals.