Hotels & Travel

Bulgari Hotels x DoubleJ

About

This case study explores the strategic collaboration between Bulgari Hotels and DoubleJ, facilitated by Sauce's innovative social marketing solutions. It delves into how this partnership effectively reached and engaged a luxury-focused audience through a unique influencer marketing event.

Impactful Results: Bulgari Hotels x DoubleJ Influencer Campaign

A breakdown of key metrics showcasing the campaign's success.
Launch Event
1-Day
Influencer Pyjama Party
Views
3.54M
Instagram Media Views
Comparative Reach
19x
Vs Magazine Circulation
Comparative Avg. Engagement
10.5x
Vs Magazine Circulation

Setting the Stage: Bulgari Hotels Meets Fashion

An overview of how Bulgari Hotels and DoubleJ, through Sauce's guidance, conceptualized and executed a high-profile influencer event to showcase luxury in hospitality and fashion. This campaign highlights the success of the Bulgari Hotels & Resorts influencer campaign in Bali, Dubai, Milan and London, in collaboration with fashion design label and store, DoubleJ. The campaign was centred around the creation of a custom pyjama set designed by Martin Milan, the founder of DoubleJ, which became a must-have item for guests staying in Bulgari Hotels suites.
Setting the Stage: Bulgari Hotels Meets Fashion
An overview of how Bulgari Hotels and DoubleJ, through Sauce's guidance, conceptualized and executed a high-profile influencer event to showcase luxury in hospitality and fashion.

This campaign highlights the success of the Bulgari Hotels & Resorts influencer campaign in Bali, Dubai, Milan and London, in collaboration with fashion design label and store, DoubleJ.

The campaign was centred around the creation of a custom pyjama set designed by Martin Milan, the founder of DoubleJ, which became a must-have item for guests staying in Bulgari Hotels suites.
Setting the Stage: Bulgari Hotels Meets Fashion

Strategy in Action: Sauce’s Role

Detailed insights into Sauce's strategic approach in influencer selection, content planning, and campaign execution to ensure the event's success and alignment with brand values.
Strategy in Action: Sauce’s Role
Detailed insights into Sauce's strategic approach in influencer selection, content planning, and campaign execution to ensure the event's success and alignment with brand values.
Detailed insights into Sauce's strategic approach in influencer selection, content planning, and campaign execution to ensure the event's success and alignment with brand values.

Measuring Success: Beyond the Numbers

Co-creation between brands and influencers drives brand growth.
 By fostering audience engagement through content creation, Bulgari Hotels can enjoy a more extensive reach and a more connected audience. The collaboration between brands and influencers leverages the existing audience of each influencer, granting brands access to new and untapped markets. Influencers often have a large, engaged following, which has been cultivated through years of consistent content creation and interaction with their followers. When a brand joins forces with an influencer, they can tap into this existing audience and introduce their offerings to a new group of potential customers.
 This has resulted in a much greater distribution / reach ( 19x ) for Bulgari as compared with their own self promoting efforts via their own Instagram account, leading to substantial growth.
Measuring Success: Beyond the Numbers
Co-creation between brands and influencers drives brand growth.

By fostering audience engagement through content creation, Bulgari Hotels can enjoy a more extensive reach and a more connected audience. The collaboration between brands and influencers leverages the existing audience of each influencer, granting brands access to new and untapped markets. Influencers often have a large, engaged following, which has been cultivated through years of consistent content creation and interaction with their followers. When a brand joins forces with an influencer, they can tap into this existing audience and introduce their offerings to a new group of potential customers.

This has resulted in a much greater distribution / reach ( 19x ) for Bulgari as compared with their own self promoting efforts via their own Instagram account, leading to substantial growth.
Co-creation between brands and influencers drives brand growth.

By fostering audience engagement through content creation, Bulgari Hotels can enjoy a more extensive reach and a more connected audience. The collaboration between brands and influencers leverages the existing audience of each influencer, granting brands access to new and untapped markets. Influencers often have a large, engaged following, which has been cultivated through years of consistent content creation and interaction with their followers. When a brand joins forces with an influencer, they can tap into this existing audience and introduce their offerings to a new group of potential customers.

This has resulted in a much greater distribution / reach ( 19x ) for Bulgari as compared with their own self promoting efforts via their own Instagram account, leading to substantial growth.

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Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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