Home Improvement
DIY Crafting

Tools Today

About

Tools Today isn’t just selling drill bits—they’re selling power in motion. They saw firsthand how social video turned followers into believers on Instagram and TikTok, capturing the thrill of their tools cutting, drilling, working. But here’s the game changer: bringing that energy straight to their e-commerce site. Now, Tools Today doesn’t just list specs; they show raw, unfiltered action, letting customers feel the product’s power right on the page, making “Add to Cart” the natural next step.

Turning Engagement into Conversions with Sauce Social Commerce

Thirty days in, Tools Today’s numbers told the story: conversions up, AOV climbing, and customers making the leap from “I want that” to “I’m buying that”—all powered by Sauce’s video magic.

Conversion Uplift
+18.6%
Conv. via Sauce
AOV. Uplift
+59.9%
AOV Increase via Sauce
Sales via Sauce /mo
$164K
Sales generated per month
Sauce Impressions /mo
365K
Monthly Gallery Imps.
Tools Today Case Study - Here’s how they did it

In the world of power tools and precision machining, one thing is clear: customers don’t just want to read technical specs—they want to see the product in action. Tools Today, a prominent player in the tooling industry, knew that to build a compelling online experience, they needed to bridge the gap between emotion and action. Leveraging Sauce’s Hero Videos, Hero Product Videos, Product Page Galleries, and Video Carousels, Tools Today brought the real-world results of their tools directly to their customers’ screens. The results? A significant uptick in conversions and Average Order Value (AOV) within the first 30 days of deployment.

Tools Today Case Study - Here’s how they did it
In the world of power tools and precision machining, one thing is clear: customers don’t just want to read technical specs—they want to see the product in action. Tools Today, a prominent player in the tooling industry, knew that to build a compelling online experience, they needed to bridge the gap between emotion and action. Leveraging Sauce’s Hero Videos, Hero Product Videos, Product Page Galleries, and Video Carousels, Tools Today brought the real-world results of their tools directly to their customers’ screens. The results? A significant uptick in conversions and Average Order Value (AOV) within the first 30 days of deployment.
Tools Today Case Study - Here’s how they did it

Summary

Specs are necessary—exciting, they’re not. Customers want the sparks, the action, the thrill of the tool in motion. Tools Today nailed this, revamping their site with Sauce’s Hero Videos, Product Page Galleries, and Video Carousels to show off their tools in action. The payoff? Conversions and AOV shot up within 30 days.

Here’s how Tools Today turned specs into sales.

Client Background and Goals

Tools Today isn’t your basic tooling retailer. They don’t just sell products; they empower buyers to turn raw materials into precision cuts and finished projects. With a strong Instagram and TikTok presence, they’ve amassed loads of authentic, user-generated content (UGC) that’s visual gold. But the snag? All that engagement was happening off-site, living on social platforms rather than converting users on their own product pages.

Goal:

Transfer that engagement to their ToolsToday.com e-commerce site and keep visitors in the sales funnel. They wanted to make users feel the power of their tools before they even added them to their cart.

Tools Today has built a social goldmine on Instagram and TikTok—authentic, high-impact UGC that grabs attention. The problem? All that engagement’s firing off-site, fuelling social channels instead of driving hard conversions on their own turf.

Challenges and Opportunities

The tooling game is ruled by cold, hard specs: measurements, materials, and cutting capacities. But Tools Today spotted a critical insight—the missing ingredient was emotion. Watching a CNC bit slice through tough materials or create intricate cuts generates an instinctual, “I need that” reaction.

Challenge:

Tools Today had mountains of UGC but couldn’t channel this content back to their own site. Their product pages were missing the impact of seeing tools in action, with users bouncing to social media, just a click away from forgetting to make a purchase.

Opportunity:

Enter Sauce. By leveraging Sauce’s video solutions, Tools Today redefined their product pages as immersive, visual showcases that made even the most complex technical specs accessible, tangible, and desirable.

Solution:

Sauce’s Video Features

Sauce brought clarity and immediacy to Tools Today’s e-commerce experience, transforming the way customers engage with products. Here’s how the magic happens:

1. Homepage Hero Videos:

Immersive Discovery: Hero Videos with Direct Links to Product Pages

Homepage Hero Videos deliver immersive product discovery right on your landing page, spotlighting featured products in action with direct links to their Product Detail Pages—no scrolling needed.

2. Hero Product Videos:

Instant Action: Auto-Filtered Videos Showcasing Each Product at the Top of Every Page

Displayed dynamically on every Product Detail Page, these videos auto-filter to showcase only those relevant to the item the customer is viewing. They cut straight to the action, letting users see the product at work right at the top of the page—no scrolling required.

3. Product Page Galleries:

These PDP video galleries give customers a dynamic view of tools across various applications, building confidence and inspiring potential projects.

These videos don’t just show up—they’re smart, auto-filtered, and laser-focused on the product you’re eyeing. They pull in related items, making them shoppable right within the video. The result? A clean 59.9% bump in Average Order Value from customers who engage.

Implementation Process

The integration was frictionless, bringing together Sauce’s backend and Tools Today’s existing UGC to highlight the most powerful video content. By focusing on raw applications, they selected assets that displayed each product’s real-world effectiveness. The result? A fully loaded experience where users could instantly appreciate the value of each tool.

Results and Impact

The numbers don’t lie. In just 30 days, Tools Today saw metrics that would make any brand’s eyes widen.

Here’s the breakdown:

Sales Conversion Uplift
+18.6%
Conv. via Sauce

Site visitors began converting in higher numbers, thanks to a tangible, immersive understanding of product capabilities
AOV. Uplift
+59.9%
AOV Increase via Sauce

By showcasing multiple tool applications, customers felt more confident about buying complementary items, trusting the quality of what they were adding to their cart.

Sales via Sauce /mo
$164K
Sales generated per mont

Customers could form an emotional connection with each tool, experiencing it in action before validating their purchase with specs below.
Monthly Gallery Imps.
365K
Monthly Gallery Imps.

Sauce embed loads within Tools Today's website

Client Testimonial

“Before Sauce, we were missing the best part of our story on our own site. Our Instagram and TikTok followers loved seeing our tools at work, but we had no way to bring that experience to our product pages. With Sauce, it’s like we brought social excitement right into our e-commerce flow. Now, our customers are informed, engaged, and converting faster than ever.”

— Michele Spiegel

Tools Today Head of Marketing

The takeaway here?

"Even the most spec-heavy, performance-driven industries need a little heart.
Tools Today used Sauce to bridge the emotional-rational divide, creating a buying experience that drives conversions."

What’s next for Tools Today?

Tools Today has plans to broaden their video content, and with Sauce’s latest tools, they’re just getting started.

The lesson is clear: customers respond to what they feel. And when you give them that, sales follow naturally.

Next Moves & Video Power Plays with Sauce TV

1. Build the Sauce TV Hub:

Think Netflix for tools. A centralised hub showcasing every UGC clip, demo, and product highlight. This becomes the destination for customers to binge-watch your product range, turning curiosity into clicks.

2. Product-Specific Playlists:

Curate playlists for each major product line, guiding users down focused paths with content that shows tools in action. This keeps them engaged longer and ups the odds they’ll commit.

2. Expert How-Tos & Tutorials:

Expand with tutorials and pro tips, building customer loyalty while showing them the value of complementary purchases. Educate them into becoming loyal buyers.

With Sauce TV, Tools Today can shift from scattered content to a powerful, centralised engine that drives engagement, extends session time, and converts interest into action.

In a world where seeing is believing, Tools Today—with Sauce as the engine—is proving that there’s nothing more powerful than bringing a product to life.

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Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

Let's talk.

Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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Reach out to our business team for support, or schedule a call to discover how we can assist you in achieving your goals.