Fashion

Naked Wolfe

About

Founded in 2017, Naked Wolfe is a family-operated business, managed by four siblings, that specialises in luxury fashion footwear for both women and men. Renowned for its commitment to innovation, the brand consistently introduces bold and disruptive styles, extending from footwear to a range of accessories. Naked Wolfe's expanding social media presence plays a crucial role in bringing their unique designs to the forefront. Through monthly influencer-led campaigns, the brand effectively showcases its distinct, irreverent attitude and the provocative, cult-like following it has cultivated. These campaigns, meticulously directed and styled, not only highlight the brand's products but also embody the daring and unconventional spirit that Naked Wolfe represents.

Sales Performance

$75K/ month customer spend via Visual Shopping galleries makes up 10.5% of total monthly store sales.
 Naked Wolfe has integrated the Sauce Visual Shopping embeds into two primary customer touch points: Insta Shop page and Product Page Galleries reinforcing the brand’s social proof and Influencer presence throughout the buying funnel.
 >70% of the Social content published in store and into Instagram consists of original UGC Influencer content that showcases the product in real settings. Naked Wolfe manages to cultivate a growing community of like minded consumers by manifesting its brand ideals through strong creative advocacy at scale.
Sauce Sales
$75K/mo
Sauce Generated Sales
Sauce Sales
10.50%
Of Total Store Sales
AOV. Uplift
6.20%
Sauce Basket Size
UGC Media Sales
$8K/mo
UGC & Influencer Media

UGC & Influencer Sales

Naked Wolfe's influencer marketing strategy primarily serves to establish social proof and align with the brand's values. By carefully selecting influencers who embody the brand's persona and ethos, the brand reinforces its identity and encourages creative expression. This strategy involves managing approximately 70 gifting and paid collaborations each month. Influencers, while encouraged, are not contractually obligated to feature the products in their posts, resulting in about 50% of them tagging the brand voluntarily. The user-generated content (UGC) created by these influencers is then transformed into shoppable social proof within stores, utilising Sauce's UGC Media Library, thereby enhancing the customer experience and engagement.
UGC & Influencer Sales
Naked Wolfe's influencer marketing strategy primarily serves to establish social proof and align with the brand's values. By carefully selecting influencers who embody the brand's persona and ethos, the brand reinforces its identity and encourages creative expression. This strategy involves managing approximately 70 gifting and paid collaborations each month. Influencers, while encouraged, are not contractually obligated to feature the products in their posts, resulting in about 50% of them tagging the brand voluntarily. The user-generated content (UGC) created by these influencers is then transformed into shoppable social proof within stores, utilising Sauce's UGC Media Library, thereby enhancing the customer experience and engagement.
UGC & Influencer Sales

4,218 UGC accounts talking about @nakedwolfe

Naked Wolfe has achieved notable recognition, featuring in 6,883 posts shared by 4,218 enthusiasts, influencers, and brands. This level of engagement significantly surpasses the norm, with mentions being 138% higher than other brands of similar size, specifically those with around 582K followers on Instagram. Each post shared contributes to attracting new buyers, expanding the brand's reach and influence in the market.
4,218 UGC accounts talking about @nakedwolfe
Naked Wolfe has achieved notable recognition, featuring in 6,883 posts shared by 4,218 enthusiasts, influencers, and brands. This level of engagement significantly surpasses the norm, with mentions being 138% higher than other brands of similar size, specifically those with around 582K followers on Instagram. Each post shared contributes to attracting new buyers, expanding the brand's reach and influence in the market.
Naked Wolfe has achieved notable recognition, featuring in 6,883 posts shared by 4,218 enthusiasts, influencers, and brands. This level of engagement significantly surpasses the norm, with mentions being 138% higher than other brands of similar size, specifically those with around 582K followers on Instagram. Each post shared contributes to attracting new buyers, expanding the brand's reach and influence in the market.

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Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

Let's talk.

Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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