Beauty

Bulgari Parfums

About

Sauce was tasked with executing a comprehensive influencer campaign to promote the launch of Bulgari's new perfume range. Utilising its advanced matching technology, Sauce carefully selected 33 influencers from a vast pool of 64 million. These influencers collectively posted 183 times, creating significant buzz around the launch. The campaign's engagement contributed to a total earned media value (EMV) of $720,000. One of the standout aspects of this campaign was its efficiency and effectiveness. By leveraging Sauce's expertise, the campaign exceeded market performance by 51%, while also achieving cost savings of 46% compared to standard market rates. Bulgari's innovative approach, highlights the ability to forecast influencer campaign outcomes before finalising talent choices as a game-changer for their brand strategy. This forward-thinking method has significantly influenced how Bulgari approaches marketing campaigns across the brand.

Campaign performance

Sauce monitored the posts and stories crafted by its influencers, along with the engagement and reach they achieved. The campaign, featuring 33 Sauce influencers, resulted in: 183 unique posts and stories, A total of 158,000 customer engagements, surpassing market effectiveness by 51%, A cost per engagement that was 46% lower than the typical market rate. These efforts culminated in a campaign with an Earned Media Value (EMV), as measured by Bulgari, of $720,000.
Influencers
33
Campaign Selection
Eng. Vs Market
151%
Campaign Performance
Cost Per Engagement
$0.21/Eng.
-46% Lower Market Rates
EMV
$720K
Earned Media Value Generated

Talent selection

Through Sauce's Discovery tool, Bulgari was able to construct a detailed brand profile based on the descriptions provided by its followers. Similarly, Sauce can build on the influencer's Reputation Index by analysing how their followers perceive them. By incorporating additional metrics such as reach, engagement, demographics, and even geolocation, we can precisely identify the ideal influencers for a specific campaign. For Bulgari's campaign, we successfully identified 33 influencers who met these stringent criteria from our extensive database of over 69 million. Furthermore, we were able to accurately forecast the engagement these influencers would generate, ensuring a tailored and effective campaign.
Talent selection
Through Sauce's Discovery tool, Bulgari was able to construct a detailed brand profile based on the descriptions provided by its followers. Similarly, Sauce can build on the influencer's Reputation Index by analysing how their followers perceive them. By incorporating additional metrics such as reach, engagement, demographics, and even geolocation, we can precisely identify the ideal influencers for a specific campaign.

For Bulgari's campaign, we successfully identified 33 influencers who met these stringent criteria from our extensive database of over 69 million. Furthermore, we were able to accurately forecast the engagement these influencers would generate, ensuring a tailored and effective campaign.
Talent selection

Influencer Selection Based on Reputation Index

The impact of an influencer depends on their Reputation Index, which measures their credibility in a specific area, like 'Makeup'. A high Reputation Index in a certain field means their audience is more likely to engage with content related to that topic. For Bulgari's campaign, we selected 33 influencers who had strong reputations in areas like Fashion Week, Makeup, and Style, matching the brand's needs. The effectiveness of how the audience interacts with the branded content is directly linked to how reputable the influencer is in that subject area.
Influencer Selection Based on Reputation Index
The impact of an influencer depends on their Reputation Index, which measures their credibility in a specific area, like 'Makeup'. A high Reputation Index in a certain field means their audience is more likely to engage with content related to that topic. For Bulgari's campaign, we selected 33 influencers who had strong reputations in areas like Fashion Week, Makeup, and Style, matching the brand's needs. The effectiveness of how the audience interacts with the branded content is directly linked to how reputable the influencer is in that subject area.
The impact of an influencer depends on their Reputation Index, which measures their credibility in a specific area, like 'Makeup'. A high Reputation Index in a certain field means their audience is more likely to engage with content related to that topic. For Bulgari's campaign, we selected 33 influencers who had strong reputations in areas like Fashion Week, Makeup, and Style, matching the brand's needs. The effectiveness of how the audience interacts with the branded content is directly linked to how reputable the influencer is in that subject area.

Bulgari's Influencer Campaign: Strategic Selection for Maximum Impact

For Bulgari's campaign, a focused strategy was implemented to select 33 influencers from a database of over 64 million, based on their Reputation Index. This approach ensured that each influencer was highly credible in key areas relevant to Bulgari, like Fashion Week, Makeup, and Style. The campaign resulted in 183 unique posts and stories, leading to 158,000 customer engagements, surpassing market effectiveness and cost-efficiency standards. This careful selection and alignment of influencers contributed to an Earned Media Value (EMV) of $720,000, underlining the campaign's remarkable success for Bulgari.
Bulgari's Influencer Campaign: Strategic Selection for Maximum Impact
For Bulgari's campaign, a focused strategy was implemented to select 33 influencers from a database of over 64 million, based on their Reputation Index. This approach ensured that each influencer was highly credible in key areas relevant to Bulgari, like Fashion Week, Makeup, and Style. The campaign resulted in 183 unique posts and stories, leading to 158,000 customer engagements, surpassing market effectiveness and cost-efficiency standards. This careful selection and alignment of influencers contributed to an Earned Media Value (EMV) of $720,000, underlining the campaign's remarkable success for Bulgari.
For Bulgari's campaign, a focused strategy was implemented to select 33 influencers from a database of over 64 million, based on their Reputation Index. This approach ensured that each influencer was highly credible in key areas relevant to Bulgari, like Fashion Week, Makeup, and Style. The campaign resulted in 183 unique posts and stories, leading to 158,000 customer engagements, surpassing market effectiveness and cost-efficiency standards. This careful selection and alignment of influencers contributed to an Earned Media Value (EMV) of $720,000, underlining the campaign's remarkable success for Bulgari.

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Let's talk.

Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

Still have questions?

Reach out to our business team for support, or schedule a call to discover how we can assist you in achieving your goals.