Jewellery

Dylanlex

About

Drew Ginsburg CEO and Founder of DYLANLEX jewellery went from a budding designer's photo journal to a social media sensation, culminating in a unique range of handcrafted statement pieces.

Sales Performance

Moving beyond traditional static images, DYLANLEX showcases its jewellery in dynamic, real-world scenarios, providing a more immersive and authentic viewing experience. This approach helps customers envision how the jewellery would look and feel in actual use, making the selection process more intuitive and confidence-inspiring. Such a strategy leads to increased customer engagement, reduced instances of abandoned carts, and a notable rise in sales. Furthermore, DYLANLEX's use of interactive elements, such as styling guides or how-to-wear videos, assists customers in understanding the versatility and best ways to style their jewellery, thereby boosting sales and fostering deeper brand loyalty.
Conversion Uplift
57.3%
Vs. Conversion Baseline
AOV. Uplift
22.3%
Basket Size Increase
Sauce Sales
15.3%
Of Total Store Sales
Video Plays
24,581/mo
Videos Played Per Month

The Dylanlex Video Commerce Transformation

This case study explores how DYLANLEX has engaged a unique audience with its innovative 'Get Ready With Me' shoppable jewellery videos, mirroring the originality and distinctiveness of its jewellery line.
The Dylanlex Video Commerce Transformation
This case study explores how DYLANLEX has engaged a unique audience with its innovative 'Get Ready With Me' shoppable jewellery videos, mirroring the originality and distinctiveness of its jewellery line.
The Dylanlex Video Commerce Transformation

Visual Shopping

Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.
Visual Shopping
Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.
Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.

Video Commerce

In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.
Video Commerce
In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.
In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.

More use cases

Explore other use cases

Athleisure

Adanola

Exploring Adanola's Product Strategy: Leveraging Influencers for Content Creation and Customer Base Expansion in the UK
Sauce Sales
£58K/mo
Monthly Avg.
Sauce Sales
11%
Of Total Store Sales
Exploring Adanola's Product Strategy: Leveraging Influencers for Content Creation and Customer Base Expansion in the UK
DIY Crafting

Makesy

How Makesy leverages visual shopping and video commerce to transform the online crafting supply marketplace, driving engagement and increasing conversion rates.
Purchase %
20.3%
Conv. via Sauce
Sales via Sauce
$91K /mo
30d Avg.
How Makesy leverages visual shopping and video commerce to transform the online crafting supply marketplace, driving engagement and increasing conversion rates.
Fashion

Naked Wolfe

How Naked Wolfe, a family-run luxury fashion footwear brand established in 2017, consistently revolutionises style with its bold designs and cultivates a provocative, cult-like following through dynamic, influencer-led social media campaigns.
Sauce Sales
$75K/mo
Sauce Generated Sales
Sauce Sales
10.5%
Of Total Store Sales
How Naked Wolfe, a family-run luxury fashion footwear brand established in 2017, consistently revolutionises style with its bold designs and cultivates a provocative, cult-like following through dynamic, influencer-led social media campaigns.
Home Improvement

Bauwerk Colour

How Bauwerk Colour has accelerated limewash paint sales by transforming colour product discovery through innovative visual shopping techniques.
Conversion Uplift
64.1%
Vs. Conversion Baseline
AOV. Uplift
7.9%
Avg. Order Value Increase
How Bauwerk Colour has accelerated limewash paint sales by transforming colour product discovery through innovative visual shopping techniques.
Athleisure

Gigi C

GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it.
Video Plays
14K /mo
Video Reels
Gallery Imp.
38K /mo
Impressions
GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it.
Beauty

Holy Curls

How Holy Curls, a pioneering haircare brand, utilises visual shopping and video commerce to create customer engagement and product discovery for their curly hair care products.
Video Plays
31K /mo
Video Galleries
Gallery Imp.
24K /mo
Impressions
How Holy Curls, a pioneering haircare brand, utilises visual shopping and video commerce to create customer engagement and product discovery for their curly hair care products.
Jewellery

By Charlotte

How By Charlotte is the go-to destination for mindful jewellery and gifts that tell stories of love, friendship and cherished moments.
Sauce Sales
$81K/mo
Monthly Sales Avg.
Sauce Sales
9%
Of Total Store Revenue
How By Charlotte is the go-to destination for mindful jewellery and gifts that tell stories of love, friendship and cherished moments.
Beauty

Il Makiage

How Influencer Marketing and Onsite Retail Drove +79% Growth
Onsite Social Eng.
79%
% Of Site Traffic
Influencers
464
GRWM Participants
How Influencer Marketing and Onsite Retail Drove +79% Growth
Fashion

Siella

How Siella, an innovative women's underwear brand, leverages visual shopping and video commerce to foster customer engagement and product discovery for their range of lingerie.
Video Plays
38K /mo
Video Galleries
Gallery Imp.
26K /mo
Impressions
How Siella, an innovative women's underwear brand, leverages visual shopping and video commerce to foster customer engagement and product discovery for their range of lingerie.
Health & Wellness

Wild Nutrition

Wild Nutrition has sparked a health movement with its women-focused supplements, creating a dedicated community around holistic well-being and female health empowerment.
Economic Impact
2,472
Coupons Claimed
Total Participants
186
Participating Influencers
Wild Nutrition has sparked a health movement with its women-focused supplements, creating a dedicated community around holistic well-being and female health empowerment.
Beauty

Bulgari Parfums

How an Influencer led fragrance seeding campaign outperformed the market by 51% at a -46% discount to market rates
Influencers
33
Campaign Selection
Eng. Vs Market
151%
Campaign Performance
How an Influencer led fragrance seeding campaign outperformed the market by 51% at a -46% discount to market rates
Beauty

Mango People

How Mango People, an innovative cosmetics brand, leverages visual shopping and video commerce to transform customer engagement and sales.
Video Plays
38K /mo
Video Galleries
Gallery Imp.
16K /mo
Impressions
How Mango People, an innovative cosmetics brand, leverages visual shopping and video commerce to transform customer engagement and sales.
Hotels & Travel

Bulgari Hotels x DoubleJ

How a 1-Day Pyjama Party Generated €59K in Earned Media Value
Launch Event
1-Day
Influencer Pyjama Party
Views
3.54M
Instagram Media Views
How a 1-Day Pyjama Party Generated €59K in Earned Media Value

Looking for assistance?

Get in touch anytime!
We're here to help with everything from installation to customisation.

Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

Let's talk.

Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

Still have questions?

Reach out to our business team for support, or schedule a call to discover how we can assist you in achieving your goals.