Jewellery

Dylanlex

About

Drew Ginsburg CEO and Founder of DYLANLEX jewellery went from a budding designer's photo journal to a social media sensation, culminating in a unique range of handcrafted statement pieces.

Sales Performance

Moving beyond traditional static images, DYLANLEX showcases its jewellery in dynamic, real-world scenarios, providing a more immersive and authentic viewing experience. This approach helps customers envision how the jewellery would look and feel in actual use, making the selection process more intuitive and confidence-inspiring. Such a strategy leads to increased customer engagement, reduced instances of abandoned carts, and a notable rise in sales. Furthermore, DYLANLEX's use of interactive elements, such as styling guides or how-to-wear videos, assists customers in understanding the versatility and best ways to style their jewellery, thereby boosting sales and fostering deeper brand loyalty.
Conversion Uplift
57.3%
Vs. Conversion Baseline
AOV. Uplift
22.3%
Basket Size Increase
Sauce Sales
15.3%
Of Total Store Sales
Video Plays
24,581/mo
Videos Played Per Month

The Dylanlex Video Commerce Transformation

This case study explores how DYLANLEX has engaged a unique audience with its innovative 'Get Ready With Me' shoppable jewellery videos, mirroring the originality and distinctiveness of its jewellery line.
The Dylanlex Video Commerce Transformation
This case study explores how DYLANLEX has engaged a unique audience with its innovative 'Get Ready With Me' shoppable jewellery videos, mirroring the originality and distinctiveness of its jewellery line.
The Dylanlex Video Commerce Transformation

Visual Shopping

Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.
Visual Shopping
Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.
Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.

Video Commerce

In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.
Video Commerce
In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.
In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.

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