Athleisure

Gigi C

About

GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it. Since its launch in 2017, GIGI C has become a go-to brand for women seeking glamorous designs without sacrificing comfort and functionality. Made from high quality luxurious European fabrics, each style goes through a rigorous fit process in the company’s Los Angeles design studio and is tested by Gigi to ensure unique style, glamorous lines, and durability. In 2019, GIGI C expanded into activewear with GIGI C Sport. The collection’s combination of high performance support and contemporary styles provide a seamless transition from the gym to beyond.

Growth and Engagement Through Visual Shopping

Gigi C has harnessed the power of visual shopping and video commerce to dramatically enhance customer engagement and drive product discovery. The brand's use of video plays and gallery impressions has been instrumental in showcasing their products' quality and versatility. For instance, monthly video plays have reached impressive numbers, significantly impacting sales and engagement metrics. By enabling customers to see their athleisure and swimwear worn in real-life scenarios, Gigi C has effectively influenced purchasing decisions, elevating the overall shopping experience.
Video Plays
14K /mo
Video Reels
Gallery Imp.
38K /mo
Impressions
Cust. Interactions
15K /mo
Meaningful Eng. on Shop Media
UGC Media
35%
% of UGC Vs Own Media

The Influence of Social Media in Athleisure and Swimwear Retail

The adoption of an advanced social commerce platform by Gigi C underlines the immense potential of visual shopping and video commerce within the athleisure and swimwear markets. Recognising that customers are purchasing not just a product but an experience — encompassing comfort, fit, and style — Gigi C has mastered the challenge of demonstrating these intangible benefits. Through innovative solutions, including social proof and video commerce, Gigi C vividly showcases the real-life benefits of their products. Compelling video content and authentic user testimonials have been key to illustrating the true value of Gigi C's offerings, thereby enhancing the customer journey and significantly boosting sales.
The Influence of Social Media in Athleisure and Swimwear Retail
The adoption of an advanced social commerce platform by Gigi C underlines the immense potential of visual shopping and video commerce within the athleisure and swimwear markets. Recognising that customers are purchasing not just a product but an experience — encompassing comfort, fit, and style — Gigi C has mastered the challenge of demonstrating these intangible benefits. Through innovative solutions, including social proof and video commerce, Gigi C vividly showcases the real-life benefits of their products. Compelling video content and authentic user testimonials have been key to illustrating the true value of Gigi C's offerings, thereby enhancing the customer journey and significantly boosting sales.
The Influence of Social Media in Athleisure and Swimwear Retail

Enhancing Customer Experience with Visual Shopping

Gigi C's strategic use of visual shopping tools has revolutionised how customers interact with their athleisure and swimwear collections. This approach not only underscores the functionality and aesthetic appeal of their products but also fosters trust and confidence among consumers. The digital shopping experience becomes both informative and engaging, bridging the gap between online shopping and the tactile, in-store experience.
Enhancing Customer Experience with Visual Shopping
Gigi C's strategic use of visual shopping tools has revolutionised how customers interact with their athleisure and swimwear collections. This approach not only underscores the functionality and aesthetic appeal of their products but also fosters trust and confidence among consumers. The digital shopping experience becomes both informative and engaging, bridging the gap between online shopping and the tactile, in-store experience.
Gigi C's strategic use of visual shopping tools has revolutionised how customers interact with their athleisure and swimwear collections. This approach not only underscores the functionality and aesthetic appeal of their products but also fosters trust and confidence among consumers. The digital shopping experience becomes both informative and engaging, bridging the gap between online shopping and the tactile, in-store experience.

Video Commerce: Bringing Gigi C's Collections to Life

Gigi C's innovative use of video commerce breathes life into their luxury athleisure and swimwear collections, offering an immersive and authentic shopping experience. By integrating product demonstrations and genuine customer testimonials into their digital storefront, Gigi C crafts an environment of trust and authenticity. This dynamic approach not only forges a deeper connection with their audience but also vividly showcases the practical benefits and stylish aesthetics of their products. Customers can see the movement, fit, and versatility of the athleisure and swimwear in real-world scenarios, bridging the gap between online browsing and physical experience.
Video Commerce: Bringing Gigi C's Collections to Life
Gigi C's innovative use of video commerce breathes life into their luxury athleisure and swimwear collections, offering an immersive and authentic shopping experience. By integrating product demonstrations and genuine customer testimonials into their digital storefront, Gigi C crafts an environment of trust and authenticity. This dynamic approach not only forges a deeper connection with their audience but also vividly showcases the practical benefits and stylish aesthetics of their products. Customers can see the movement, fit, and versatility of the athleisure and swimwear in real-world scenarios, bridging the gap between online browsing and physical experience.
Gigi C's innovative use of video commerce breathes life into their luxury athleisure and swimwear collections, offering an immersive and authentic shopping experience. By integrating product demonstrations and genuine customer testimonials into their digital storefront, Gigi C crafts an environment of trust and authenticity. This dynamic approach not only forges a deeper connection with their audience but also vividly showcases the practical benefits and stylish aesthetics of their products. Customers can see the movement, fit, and versatility of the athleisure and swimwear in real-world scenarios, bridging the gap between online browsing and physical experience.

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Campaign Selection
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Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

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Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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Reach out to our business team for support, or schedule a call to discover how we can assist you in achieving your goals.