Beauty

Il Makiage

About

Il Makiage is a makeup brand founded in 2018. The brand offers a wide range of beauty products, including foundation, eyeshadow, lipstick, and other makeup items. Il Makiage's goal was to increase brand awareness, product discovery, and conversion. The brand recognised the potential of influencer led video based Get Ready With Me (GRWM) demo videos to achieve these objectives.

Influencer led GRWM Video Commerce Performance

Il Makiage, a beauty and makeup brand, implemented a successful influencer marketing campaign with the help of Sauce's advanced influencer search. The campaign aimed to increase brand awareness on social media and drive product discovery and conversion on Il Makiage's website. To achieve their goals, Il Makiage partnered with influencers who could create engaging 'how to' and 'get ready with me' videos featuring Il Makiage products. These instructional videos provided valuable content to the audience, showcasing the brand's products in an organic and relatable way.
Onsite Social Eng.
79%
% Of Site Traffic
Influencers
464
GRWM Participants
Media Generated
867
Posts & Stories
EMV
$907K
Earned Media Value

Influencer Led GRWM Video Commerce Strategy

The use of 'how to' and 'get ready with me' videos proved to be an effective strategy for Il Makiage, as it allowed the brand to demonstrate the versatility and quality of their products while also building an authentic connection with their audience. The influencers' videos were shared on social media, generating awareness and interest in the brand. The videos were also uploaded on Il Makiage's website, driving product discovery and conversion.
Influencer Led GRWM Video Commerce Strategy
The use of 'how to' and 'get ready with me' videos proved to be an effective strategy for Il Makiage, as it allowed the brand to demonstrate the versatility and quality of their products while also building an authentic connection with their audience. The influencers' videos were shared on social media, generating awareness and interest in the brand. The videos were also uploaded on Il Makiage's website, driving product discovery and conversion.
Influencer Led GRWM Video Commerce Strategy

Examples for Video Commerce as used by Il Makiage

Video based shopping transforms the online beauty product purchasing experience for Il Makiage customers. Rather than just using static images, Il Makiage showcases its beauty products in real-life applications, demonstrating how they look when actually applied. This method allows customers to see the products in various settings and lighting, as well as how they complement different skin tones and styles. This immersive approach makes the selection process more intuitive and engaging, helping customers better understand how the products will appear in use. Consequently, this leads to increased customer engagement, fewer abandoned carts, and a surge in sales. Additionally, interactive elements like makeup tutorials or virtual try-on tools assist customers in learning how to apply and combine the products, further enhancing sales and nurturing brand loyalty.
Examples for Video Commerce as used by Il Makiage
Video based shopping transforms the online beauty product purchasing experience for Il Makiage customers. Rather than just using static images, Il Makiage showcases its beauty products in real-life applications, demonstrating how they look when actually applied. This method allows customers to see the products in various settings and lighting, as well as how they complement different skin tones and styles. This immersive approach makes the selection process more intuitive and engaging, helping customers better understand how the products will appear in use. Consequently, this leads to increased customer engagement, fewer abandoned carts, and a surge in sales. Additionally, interactive elements like makeup tutorials or virtual try-on tools assist customers in learning how to apply and combine the products, further enhancing sales and nurturing brand loyalty.
Video based shopping transforms the online beauty product purchasing experience for Il Makiage customers. Rather than just using static images, Il Makiage showcases its beauty products in real-life applications, demonstrating how they look when actually applied. This method allows customers to see the products in various settings and lighting, as well as how they complement different skin tones and styles. This immersive approach makes the selection process more intuitive and engaging, helping customers better understand how the products will appear in use. Consequently, this leads to increased customer engagement, fewer abandoned carts, and a surge in sales. Additionally, interactive elements like makeup tutorials or virtual try-on tools assist customers in learning how to apply and combine the products, further enhancing sales and nurturing brand loyalty.

Influencer led sales selection methodology

Sauce's comprehensive influencer search and marketing management tools played a crucial role in enabling Il Makiage to select the most suitable beauty and makeup artists for their video commerce campaigns. This approach ensured that the brand's message was conveyed authentically and effectively, maximizing engagement and impact.
Influencer led sales selection methodology
Sauce's comprehensive influencer search and marketing management tools played a crucial role in enabling Il Makiage to select the most suitable beauty and makeup artists for their video commerce campaigns. This approach ensured that the brand's message was conveyed authentically and effectively, maximizing engagement and impact.
Sauce's comprehensive influencer search and marketing management tools played a crucial role in enabling Il Makiage to select the most suitable beauty and makeup artists for their video commerce campaigns. This approach ensured that the brand's message was conveyed authentically and effectively, maximizing engagement and impact.

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Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

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