Beauty

Holy Curls

About

Founded on the principle of embracing natural beauty, Holy Curls was created to fill a gap in the haircare market for products specifically designed for curly hair. Recognising the challenges individuals face in finding products that not only enhance but also nourish their curls, Holy Curls embarked on a mission to offer solutions tailored to the unique needs of curly-haired individuals. This journey was driven by a commitment to clean, effective ingredients and a desire to support people in loving their natural curls.

Growth and Engagement Metrics Via Visual Shopping

These statistics showcase the effectiveness of Holy Curls' strategies in Visual Shopping, User Generated Content, and Video Commerce in boosting sales and engaging their target audience.
Video Plays
31K /mo
Video Galleries
Gallery Imp.
24K /mo
Impressions
User Generated Media
221
Original UGC Media
Basket Size Uplift
7.50%
Sauce AOV. Vs Native

The Role of Social in Haircare Retail

Holy Curls' strategic embrace of an advanced Social Commerce platform underscores the transformative potential of visual shopping and video commerce within the haircare sector, particularly for hair care products. Recognising that customers purchase not just the bottle but the promise of the product's effect, Holy Curls has navigated the challenge of demonstrating these benefits through traditional methods. Static images often fall short in conveying the true impact of their products on curly hair. This is where the innovative solutions offered by Sauce come into play, utilising social proof and video commerce to vividly showcase the real-world effects of Holy Curls products. Through engaging video content and authentic user testimonials, Holy Curls has been able to bring the tangible results of their formulations to life, enhancing the customer journey and driving significant sales increases. This case study exemplifies the efficacy of leveraging digital strategies to overcome traditional marketing challenges, setting an example for successful customer engagement in the domain of hair care and beauty.
The Role of Social in Haircare Retail
Holy Curls' strategic embrace of an advanced Social Commerce platform underscores the transformative potential of visual shopping and video commerce within the haircare sector, particularly for hair care products. Recognising that customers purchase not just the bottle but the promise of the product's effect, Holy Curls has navigated the challenge of demonstrating these benefits through traditional methods. Static images often fall short in conveying the true impact of their products on curly hair. This is where the innovative solutions offered by Sauce come into play, utilising social proof and video commerce to vividly showcase the real-world effects of Holy Curls products. Through engaging video content and authentic user testimonials, Holy Curls has been able to bring the tangible results of their formulations to life, enhancing the customer journey and driving significant sales increases. This case study exemplifies the efficacy of leveraging digital strategies to overcome traditional marketing challenges, setting an example for successful customer engagement in the domain of hair care and beauty.
The Role of Social in Haircare Retail

Visual Shopping for Enhanced User Experience

Holy Curls' implementation of visual shopping tools has transformed the customer interaction with their hair care range. Allowing consumers to witness the transformative effects of their products in real-world scenarios significantly influences purchasing decisions and enhances the overall shopping experience. This strategy not only showcases the efficacy of Holy Curls' products in nurturing natural curls but also fosters trust and confidence amongst customers, making the online shopping journey both informative and engaging.
Visual Shopping for Enhanced User Experience
Holy Curls' implementation of visual shopping tools has transformed the customer interaction with their hair care range. Allowing consumers to witness the transformative effects of their products in real-world scenarios significantly influences purchasing decisions and enhances the overall shopping experience. This strategy not only showcases the efficacy of Holy Curls' products in nurturing natural curls but also fosters trust and confidence amongst customers, making the online shopping journey both informative and engaging.
Holy Curls' implementation of visual shopping tools has transformed the customer interaction with their hair care range. Allowing consumers to witness the transformative effects of their products in real-world scenarios significantly influences purchasing decisions and enhances the overall shopping experience. This strategy not only showcases the efficacy of Holy Curls' products in nurturing natural curls but also fosters trust and confidence amongst customers, making the online shopping journey both informative and engaging.

Video Commerce for Authentic Engagement

Through video commerce, Holy Curls offers product demonstrations and testimonials, creating a more authentic and trust-enhancing environment that encourages customers to make informed purchases. This approach allows for a deeper connection with the audience, showcasing real results on real curls, and directly addressing the needs and concerns of their community. It's a powerful way to build confidence in their products, ensuring customers feel supported and knowledgeable in their hair care choices.
Video Commerce for Authentic Engagement
Through video commerce, Holy Curls offers product demonstrations and testimonials, creating a more authentic and trust-enhancing environment that encourages customers to make informed purchases. This approach allows for a deeper connection with the audience, showcasing real results on real curls, and directly addressing the needs and concerns of their community. It's a powerful way to build confidence in their products, ensuring customers feel supported and knowledgeable in their hair care choices.
Through video commerce, Holy Curls offers product demonstrations and testimonials, creating a more authentic and trust-enhancing environment that encourages customers to make informed purchases. This approach allows for a deeper connection with the audience, showcasing real results on real curls, and directly addressing the needs and concerns of their community. It's a powerful way to build confidence in their products, ensuring customers feel supported and knowledgeable in their hair care choices.

More use cases

Explore other use cases

Health & Wellness

Wild Nutrition

Wild Nutrition has sparked a health movement with its women-focused supplements, creating a dedicated community around holistic well-being and female health empowerment.
Economic Impact
2,472
Coupons Claimed
Total Participants
186
Participating Influencers
Wild Nutrition has sparked a health movement with its women-focused supplements, creating a dedicated community around holistic well-being and female health empowerment.
Athleisure

Adanola

Exploring Adanola's Product Strategy: Leveraging Influencers for Content Creation and Customer Base Expansion in the UK
Sauce Sales
£58K/mo
Monthly Avg.
Sauce Sales
11%
Of Total Store Sales
Exploring Adanola's Product Strategy: Leveraging Influencers for Content Creation and Customer Base Expansion in the UK
Fashion

Naked Wolfe

How Naked Wolfe, a family-run luxury fashion footwear brand established in 2017, consistently revolutionises style with its bold designs and cultivates a provocative, cult-like following through dynamic, influencer-led social media campaigns.
Sauce Sales
$75K/mo
Sauce Generated Sales
Sauce Sales
10.50%
Of Total Store Sales
How Naked Wolfe, a family-run luxury fashion footwear brand established in 2017, consistently revolutionises style with its bold designs and cultivates a provocative, cult-like following through dynamic, influencer-led social media campaigns.
Jewellery

Mockberg

How Mockberg, a Swedish Jewelley brand uses visual shopping galleries to increase AOV by 8.9%
Conversion Uplift
4.20%
Conv. via Sauce
AOV. Uplift
8.90%
AOV Increase via Sauce
How Mockberg, a Swedish Jewelley brand uses visual shopping galleries to increase AOV by 8.9%
Fashion

4th & Reckless

How 4th & Reckless leverages visual shopping, video commerce, and influencer partnerships to transform online shopping into an immersive experience, boosting engagement and conversions.
Gallery Imp.
142K /mo
Impressions
Video plays
36K /mo
Unique plays
How 4th & Reckless leverages visual shopping, video commerce, and influencer partnerships to transform online shopping into an immersive experience, boosting engagement and conversions.
Athleisure

Gigi C

GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it.
Video Plays
14K /mo
Video Reels
Gallery Imp.
38K /mo
Impressions
GIGI C is a modern collection of luxury swimwear founded in 2016 by then 16-year-old Gianna "Gigi" Caruso and her mother, Tina. The company was built on the belief that a functional swimsuit should enhance your style—never inhibit it.
Hotels & Travel

Bulgari Hotels x DoubleJ

How a 1-Day Pyjama Party Generated €59K in Earned Media Value
Launch Event
1-Day
Influencer Pyjama Party
Views
3.54M
Instagram Media Views
How a 1-Day Pyjama Party Generated €59K in Earned Media Value
Home Improvement

Bauwerk Colour

How Bauwerk Colour has accelerated limewash paint sales by transforming colour product discovery through innovative visual shopping techniques.
Conversion Uplift
64.10%
Vs. Conversion Baseline
AOV. Uplift
20.20%
Avg. Order Value Increase
How Bauwerk Colour has accelerated limewash paint sales by transforming colour product discovery through innovative visual shopping techniques.
Beauty

Bulgari Parfums

How an Influencer led fragrance seeding campaign outperformed the market by 51% at a -46% discount to market rates
Influencers
33
Campaign Selection
Eng. Vs Market
151%
Campaign Performance
How an Influencer led fragrance seeding campaign outperformed the market by 51% at a -46% discount to market rates
Jewellery

By Charlotte

How By Charlotte is the go-to destination for mindful jewellery and gifts that tell stories of love, friendship and cherished moments.
Sauce Sales
$81K/mo
Monthly Sales Avg.
Sauce Sales
9%
Of Total Store Revenue
How By Charlotte is the go-to destination for mindful jewellery and gifts that tell stories of love, friendship and cherished moments.
Jewellery

Dylanlex

How Drew Ginsburg CEO and Founder of DYLANLEX Jewellery went from a budding designer's photo journal to a social media sensation.
Conversion Uplift
57.30%
Vs. Conversion Baseline
AOV. Uplift
22.30%
Basket Size Increase
How Drew Ginsburg CEO and Founder of DYLANLEX Jewellery went from a budding designer's photo journal to a social media sensation.
Health & Wellness

Ancient + Brave

Ancient + Brave sparks a wellness movement with its collagen products, creating a community centered around women's health and holistic well-being.
Conversion Uplift
27.20%
Conv. via Sauce
AOV. Uplift
5.30%
AOV Increase via Sauce
Ancient + Brave sparks a wellness movement with its collagen products, creating a community centered around women's health and holistic well-being.
Beauty

Mango People

How Mango People, an innovative cosmetics brand, leverages visual shopping and video commerce to transform customer engagement and sales.
Video Plays
38K /mo
Video Galleries
Gallery Imp.
16K /mo
Impressions
How Mango People, an innovative cosmetics brand, leverages visual shopping and video commerce to transform customer engagement and sales.
Beauty

Il Makiage

How Influencer Marketing and Onsite Retail Drove +79% Growth
Onsite Social Eng.
79%
% Of Site Traffic
Influencers
464
GRWM Participants
How Influencer Marketing and Onsite Retail Drove +79% Growth
DIY Crafting

Makesy

How Makesy leverages visual shopping and video commerce to transform the online crafting supply marketplace, driving engagement and increasing conversion rates.
Purchase %
20.30%
Conv. via Sauce
Sales via Sauce
$91K /mo
30d Avg.
How Makesy leverages visual shopping and video commerce to transform the online crafting supply marketplace, driving engagement and increasing conversion rates.
Fashion

Siella

How Siella, an innovative women's underwear brand, leverages visual shopping and video commerce to foster customer engagement and product discovery for their range of lingerie.
Video Plays
38K /mo
Video Galleries
Gallery Imp.
26K /mo
Impressions
How Siella, an innovative women's underwear brand, leverages visual shopping and video commerce to foster customer engagement and product discovery for their range of lingerie.

Looking for assistance?

Get in touch anytime!
We're here to help with everything from installation to customisation.

Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

Let's talk.

Explore frequently asked questions about the integration of Sauce's services into your Social Commerce strategy, gaining insights into how this powerful tool can enhance your online marketing and sales.

How can your services be tailored to meet the unique needs of my project?

Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

Can you walk me through the process of how your team would handle a project like mine?

Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

How does Sauce provide a competitive advantage in my industry or sector?

Sauce offers a competitive advantage through its deep understanding of digital and influencer marketing landscapes. Our tailored strategies are designed to maximise your brand's online presence and engagement. We provide cutting-edge tools for analytics and content management, ensuring that your campaigns are both innovative and data-driven. This approach not only enhances your brand's visibility but also ensures a higher ROI, setting you apart in your industry or sector.

Still have questions?

Reach out to our business team for support, or schedule a call to discover how we can assist you in achieving your goals.